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Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service, reputation, advertising and logo.

You can think of brand strategy as the blueprint for how you want the world to see you or your business. Brand strategy is a critical and foundational piece for building a successful brand. It’s one of the areas that most businesses overlook because they jump right into the design and marketing. 

Your elements of brand identity should be applied across all channels consistently. It’s the way that your business becomes recognizable. This includes your logo, colors and fonts, website design, content, advertising, print or packaging, and more.

Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience? 

Organize your business based on this promise

Communicate your promise

Be consistent

The definition of brand building is to generate awareness about yourself or your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

Why do you exist?
What differentiates you?
What problem do you solve?
Why should people care?

WHAT IS BRAND BUILDING?

Positive image + Standing out=

There are four steps to building a successful brand:

1.

2.

3.

4.

WHY BUILDING A BRAND IS IMPORTANT?

Brand Strategy will map out how you are different, trustworthy, memorable and likable by your ideal customer. It will convey your purpose, promises, and how you solve problems for people.

Brand Identity is the way that you convey this to the public with visuals, messaging, and experience. Your brand strategy will influence how you present your identity and align it with your purpose for the most impact.

Brand Marketing is the way that businesses or organizations highlight and bring awareness to products or services by connecting values and voice to the right audience through strategic communication.

There are four questions you should ask yourself when defining a brand purpose:

What is personal branding?

BRAND SUCCESS

1. BRAND STRATEGY

1. BRAND STRATEGY

2. BRAND IDENTITY

3. BRAND MARKETING

2. BRAND IDENTITY

3. BRAND MARKETING

BRANDING CAN BE BROKEN DOWN INTO THREE PHASES: